The High-purpose Company: The Truly Responsible (and Highly Profitable)
Firms That Are Changing Business Now
Christine Arena
Book Description
Illustrated with profiles of dozens of major
companies, the book enables readers to easily distinguish between true and false
corporate responsibility, and uncovers a groundbreaking process for achieving
total corporate health. Which one of these companies is the better corporate
citizen?
Wal-Mart, which, in response to multiple lawsuits
and complaints that it treats workers unfairly, waged a multi-million dollar
2004 advertising campaign that countered accusations and characterized the basis
of its bad publicity as "urban legend," or Gap, which, after spending years at
the top of anti-sweatshop activist lists for its role in perpetuating unfair
labour conditions overseas, released a candid 2004 CSR report that acknowledged
that the company made mistakes and pledged to more constructively address labour
issues in the future.
In "The High-Purpose Company", corporate strategist and researcher Christine
Arena shows that some extraordinary companies are driven by purpose, whereas
others simply pretend to be. "The High-Purpose Company" draws a clear line in
the sand, enabling readers to easily distinguish between these two groups and
make a giant leap forward. Using a groundbreaking methodology, Arena and her
research team conducted thousands of hours of analysis on the corporate social
responsibility (CSR) practices of 75 well-known firms.
The surprising results of the study defy
long-held myths, rewrite rules, reframe strategic priorities, and reveal a new
breed of business. Real CSR is about change, not charity. "The High-Purpose
Company" uncovers this and other truths, and guides readers through the
step-by-step process that is currently embraced by the world's most
forward-thinking firms.
Product Details
Hardcover
288 pages
Publisher:
HarperBusiness, U.S. (1 Sep 2006)
ISBN:
0060852070
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