Environment
Americans back corporate environmental responsibility
The overwhelming numbers of respondents (93%) to the latest
consumer environmental survey by Cone, the
US consultancy, are looking to companies for action on preserving the environment.
Respondents are calling for concrete action from companies:
71% support the reduction of pollution caused by office and manufacturing
operations; 69% support the design of environmentally-friendly products with
minimal packaging; and 59% support companies’ donation of money to environmental
causes.
Mike Lawrence, Cone executive vice president of corporate
responsibility, said: “Companies need to have a credible environmental strategy
that reaches across their operations if they expect to secure consumer trust and
loyalty”.
This comes as part of what the survey identifies as an
increasing environmental awareness among respondents. The survey recorded a
one-third rise in those interested in the environment as compared to a year ago,
and nearly half (47%) said they have purchased environmentally-friendly products
in the last year.
Links
Cone
May 2007
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